Johnny Shirts

What makes a good clothing brand product description?

A good clothing store description will:

• Use clear and concise language to convey information.
• Avoid jargon and technical terms that might confuse the reader.
• Choose words and descriptive adjectives that highlight the unique features of the clothing item.
• Speak directly to the customer’s needs and aspirations, tailoring the description to the audience’s preferences.
• Tell the product story so the customer can visualise the product in their life.
• Include accurate sizing information while also providing details about the fit.
• Specify the materials used in the clothing item.
• Suggest different ways the clothing item can be styled or paired with other pieces in your store.
• Refer to your brand story and values.
• Be inclusive.
• Provide care instructions to help customers maintain the longevity of your product.
• Include a clear and compelling call to action.